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Local SEO & the map pack

The map pack: where local customers actually click.

Search "plumber near me" or "cafe in Coventry" and Google shows three local businesses on a map, above everything else. Those three names take nearly half of all clicks. If you're not in the top three, to most local customers you simply don't exist.

Phone showing a local business crowned in the number one spot of the Google map pack, linked to its shopfront
How it works

Your way in is your Google Business Profile.

Most businesses set it up once and never touch it again, which is exactly why the ones that work on it win. Categories, photos, reviews, posts and local pages all feed the ranking. Get them right and you climb; ignore them and you stay invisible.

  • Right categories so Google knows what you do
  • Reviews strategy that builds stars week after week
  • Photos and posts that show you're active and real
  • Location pages on your website for every town you cover
  • Consistent name, address and phone everywhere online
1
Your business
5.0 ★★★★★ (132)
Open · Your town
← you
2
Competitor A
4.3 ★★★★ (61)
Open · 1.2 mi
3
Competitor B
3.9 ★★★★★ (28)
Closed · Opens 8 am
4 and below: rarely seen, rarely called
Fixed price. No upsell scripts.

Google Business Profile audit for £50

We review your profile against the three businesses currently winning the map pack in your area, then hand you a clear written report: what they're doing that you're not, and exactly what to fix, from categories and photos to reviews, posts and local pages. In plain English, yours to action yourself. Or ask us to do it for you.

£50 one-off, fixed
Proof it works

Location pages that dominate a whole service area.

For Lichfield Drive & Patio Cleaning we built location pages for every town they cover. They now dominate local search across their service area and cut their Google Ads spend in half, because free clicks replaced paid ones.

Common questions

Asked and answered

How long does it take to get into the map pack?

Honestly, it is not overnight. Most businesses see some movement within 4 to 8 weeks of getting the basics right (categories, photos, consistent details), and real map pack rankings build over 2 to 6 months as reviews and activity add up. Anyone promising overnight results is not being straight with you.

Do I actually need a Google Business Profile?

Yes, it is the single most important thing. The map pack is built entirely from Google Business Profiles, not websites. If you do not have one set up, or it is unclaimed, incomplete, or in the wrong category, you cannot show up no matter how good your website is. It is free to set up and we can help.

How do I get reviews, and do they really matter?

They matter more than almost anything else. The businesses winning the map pack in your area almost always have more reviews, and more recent ones, than everyone else. The single best thing you can do this week is ask every happy customer for a review, in person or by text, right after the job. We can give you a simple system for asking so it becomes a habit, not an afterthought.

Can you guarantee I will reach the top three?

No, and anyone who guarantees rankings is not being honest with you. What we can do is fix everything within your control (your profile, your website, schema markup, consistency) and give you a clear plan for reviews. That is what actually moves the needle, but the map pack is competitive and results depend on your area too.

Is the £50 audit a one-off, or ongoing SEO work?

It is a one-off, plain-English report comparing your profile to the three businesses currently winning in your area, with exactly what to fix. It is not a monthly retainer. You can action it yourself, or ask us to do the work for you.

Want to know why you're not in the top three?

The £50 audit tells you exactly what the winners in your area are doing that you're not, and what to fix first.

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